Talkabout advertisers guidelines

Issue 2.2
◊Wilf Forgham ◊ Publisher
[phone number removed] [email address removed]
[address removed]
◊Richard Wray ◊ Editor
[phone number removed] [email address removed]
2(A) Station Rd, Helmdon, Northants. NN13 5QT

W
elcome to the Helmdon “talkabout” magazine advertisers guidelines. This leaflet is aimed to make your advertising experience with us be quick and easy. Please have a scan through before going forward with your advertising commitment so that you are fully aware of what we are offering.
The Helmdon “talkabout” magazine was first produced in
April 1984. It was sponsored then, as it is now, by the Parish
Council who thought it would be good for the community to have a simple magazine for communicating and promoting village events and community spirit. The magazine is completely non-profit making and continues to serve the
Helmdon Parish community. The magazine is a bi-annual publication with press dates traditionally being Autumn and
Spring.
The magazine has also been very well sponsored for 18 of those years by a local printing business. However in 2002
that exclusive sponsorship unfortunately came to an end and the magazine has had to find new sources of funding. Hence this advertising effort.
The magazine is produced by volunteers (an editor and a publisher) who in giving their time freely, produce to the best of their abilities a quality village publication.
As a potential advertiser your primary port of call is the
Publisher whose contact details are on the front page. If you have any formatting or editorial issues however, then please feel free to contact the editor.
All invoices, payments and questions on advertising space should be directed to the Publisher.

W
hy Advertise in the Helmdon Talkabout ?
1. Total distribution of around 540 copies!!
2. Hand delivered to around 370 houses in the
Parish
3. Many of the people who are contemplating coming to the village are given copies of
Talkabout by many of the advertisers, so this is often the first piece of local literature that a newcomer is likely to see.
4. Hand delivered to anyone who actually moves into the Parish by our parish reverends.
5. The magazine has a large and useful reference section. This helps to keep the magazine in use and regularly referred to.
6. Helmdon is very proud of its village, and its residents looks favourably upon advertisers who support its community.
7. The magazine is additionally delivered to County
Council officials, local MPs and school staff.
8. Previous advertisers have had great responses and would testify to the fact.
9. The advertising rates are very keen compared to any other printed medium.
10. The process of advertising is simple and easy.

T
he Process
1. Choose the advert size, format and placement (See formats section).
2. Contact the Publisher to reserve your space. Some places are limited for obvious reasons and we give the last advertiser first refusal on key positions in the magazine.
3. Create your advert or advert text following the guidelines shown later.
4. Send the advert to the Editor ([email address removed])
BEFORE the advertising deadline.
a. SPRING Edition Deadline – MARCH 1st b. AUTUMN Edition Deadline – SEPTEMBER 1st
5. When you receive your “proof” (sometime during the following week), check for correctness. If you see an issue, contact the editor immediately by email or phone. No response from the advertiser is considered an acceptance of the proof by the editor.
6. Promptly pay the resulting invoice.

T
he Advert Format Guidelines
1. The magazine is printed in 600 dpi greyscale on a digital laser press. This means that it is very good quality print and very able to cope with mixtures of graphics and text. Graphics should ideally therefore be 600 dpi and greyscale jpeg, gif, bmp, png, tiff or pdf format images. Any lower resolution will reflect poorly in the final print. So taking images from a web site for instance where the most common resolution is 72 dpi will make the final print look very grainy and amateurish.
600 DPI Image
72 DPI Image
2. Since Spring 2005 we have also been able to run some pages in full colour (4 – colour press). This has been a great addition to the magazine and now allows some adverts to be delivered in colour. Currently the outside cover (2 x A5 sides)

and the centrefold (4 x A5 sides) are printed in colour. The amount of colour can be loos ely determined by the number of a dvertisers wishing to use this option. Please see the prices on the last page and contact the publisher to register your interest.
3. The text of an advert that you want the Editor to use in your advert can be provided in an email or as an attachment using formats like .rtf, .txt, & .doc.
4. Please specify if you have any text fonts and formats that you like to keep. The smallest text should be no less than 8pt.
5. If you can supply a black and white or colour leaflet of an existing advert, then the Editor can scan it in, scale it to fit the A5 format and then greyscale the image as necessary.
6. Don’t try and frame your advert as the Editor will do that by putting the text and pictures into highlighted advert boxes
(see examples).
7. By far the most preferr ed method of rec eiving your advert is v ia email to the address [email address removed].
8. If email is not an option you can post them to Richard Wray,
2(A) Station Road, Helmdon, Brackley, Northants. NN13 5QT.

The following are actual size examples of the advert types and for mats we are able to accommodate at the same resolution the ma gazine is printed at.
Quarter Page Business (Text sent to editor who makes up th e advert)

Third Page Business (Text sent to editor who makes u p the advert)
Half Page Business ( Here the text and logos w ere sent to the editor and a specific layout requested)

Full Page Business (Provided to the editor as a single image, but not quite 600 dpi as you can tell)

Full Page Business (Provided as a mix of Text and
Scanned Images)
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Commercial Advertisement

Classified Adds
Classified Advert text placed here.
Classified Advert text pla ced here.
Classified Advert text placed here.
No images allowed
No images allowed
No images allowed
Maximum of 35
words
Maximum of 35
words
Maximum of 35
words
Classified Advert tex t placed here.
Classified Advert text placed here.
Classified Advert text placed here.
No images allowed
No images allowed
No image s allowed
Maximum of 35
words
Maximum of 35
words
Maximum of 35
words
Classified Advert te xt placed here.
Classified Advert text placed here.
Classified Advert text placed her e.
No images allowed
No images allowed
No images allowed
Maxim um of 35
words
Maximum of 35
words
Maximum of 35
words

A
dvertising Costs and Placement
Placement Qty Per
Avail’ Issue
Ti ck Per
Year
Back C over 1 £150 £300
Back Cove r – Colour 1 £200 £4 00
Insid e Front Cover 1 £150 £300
1 £2 00 £4 00
1 £100 £175
– 1 £150 £300
Full Page (In the centr e fold)
2 £85 £145
Full Page (In the centre fold) – colou r
2 £11 0 £220
Full Page 2 £75 £130
Full Page – Colour 2 £100 £200
Half Page 4 £60 £100
Third Page 4 £30 £50
Quarter Page 8 £15 £30
Cla ssified 9 £7 £14
Inside Front
Colour
Cover –
Inside Back Cover
Inside Back
Colo ur
Cover
Tick